Why Integrating Your BigCommerce Store with eCommerce Marketplaces is Essential?

Are you a BigCommerce store owner looking to expand your reach and increase your sales? If so, integrating your store with eCommerce marketplaces is an essential step that you can’t afford to miss. By doing so, you’ll be able to reach millions of potential customers who are already browsing and buying products on eCommerce marketplaces like Amazon, eBay, and Walmart. 

Therefore, marketplace integration will not only give you access to a wider audience, but will also allow you to manage your inventory, orders, and shipments from a single platform. Hence, you can seamlessly sync your products, pricing, and inventory across multiple channels, reducing the risk of overselling and improving your operational efficiency.

So, why not leap and consider an eCommerce marketplace integration for your BigCommerce store? Let’s dive in and explore the benefits together:

How Does an eCommerce Marketplace Integration Work With Multichannel Sellers?

An eCommerce marketplace integration is the process of connecting an eCommerce platform with various eCommerce marketplaces like Amazon, eBay, Walmart, etc—to sell products on multiple channels. Therefore, integrating an eCommerce marketplace can help online retailers reach a wider audience, increase sales, and improve the customer experience as a whole. Let’s consider Bigcommerce as the eCommerce platform selected and Amazon as the eCommerce marketplace selected to explain this section better:

• Integration: The first step is to integrate your BigCommerce platform with Amazon. This can be done by using an API or through a third-party integration service that connects your BigCommerce platform with Amazon.
• Product Listing: Once you’re done integrating your Bigcommerce platform, you can start listing your products for sale on the marketplace selected. Either by manually uploading the product listings or using an automated tool to transfer the listings from your Bigcommerce platform.
• Order Management: When a customer places an order on Amazon, the order is automatically synced with your BigCommerce platform. Thus, allowing you to manage all your orders from a single dashboard that includes shipping, tracking, and returns. This gives you a streamlined process.
• Inventory Management: With multichannel selling, it’s important to keep track of your inventory levels across all eCommerce marketplaces. An eCommerce marketplace integration allows you to manage your inventory levels on a real-time basis. Thus, ensuring that you never oversell or undersell your products in your BigCommerce store, which may affect your business.
• Customer Management: Multichannel selling requires a seamless customer experience across all channels. An eCommerce marketplace integration allows you to manage your customer information and order history in one place. This ensures that you can provide personalized customer service regardless of the channel.

Thus, by integrating the right eCommerce platform, with various ecommerce marketplaces you can reach a wider audience, increase sales, and improve your business’s overall customer experience. So, let’s know why BigCommerce can be a better choice for your business: 

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Why Choose BigCommerce?

Choosing BigCommerce as an eCommerce marketplace integration platform has several advantages for online sellers today. One of the biggest benefits is its seamless integration capabilities with leading eCommerce marketplaces like Amazon, eBay, Walmart, and more. BigCommerce’s built-in integrations make it easy for sellers to list their products on these platforms and manage their orders and inventory in one central location. This simplifies the process of selling on multiple channels and saves time and resources for online sellers. 

Additionally, BigCommerce offers a range of features and tools that can support sellers grow their businesses that includes customizable storefronts, responsive designs, and mobile-friendly layouts. Overall, BigCommerce offers a comprehensive and reliable eCommerce solution to help online sellers achieve their business goals and compete with the current competitive online market to gain potential sales.

5 Benefits of Integrating BigCommerce with eCommerce Marketplaces

As the eCommerce industry continues to grow, BigCommerce sellers must keep up with the latest trends and techniques to stay competitive. Thus, here are 5 reasons why BigCommerce sellers need to integrate with eCommerce marketplaces:

1. Increased visibility and customer reach

Digital marketplaces like Amazon, Etsy, eBay, Walmart, etc have millions of daily visitors, making them excellent platforms for increasing brand exposure and customer reach. As per a report, Amazon’s worldwide sales are scaling up by 19% year after year in the United States alone. So, integrating your BigCommerce store with eCommerce marketplaces like Amazon can tap into this massive audience to potentially increase your customer base.

2. Improved product discoverability

eCommerce marketplaces have sophisticated search algorithms that allow customers to easily find the products they’re looking for. By optimizing your product listings with relevant keywords and attributes, you can improve your visibility in search results and increase the chances of your products being discovered by new customers. According to Statista, around 2.14 billion people worldwide purchase goods and services online. Therefore, integrating your BigCommerce store with multiple eCommerce marketplaces online can increase the likelihood of your products being discovered by these shoppers.

3. Increased sales and revenue

Listing your products on multiple eCommerce marketplaces can help your online business reach a wider audience. With an eCommerce marketplace,  you can get various promotional tools and advertising options to help you boost your sales and improve your profitability. This way you can grow your online audience and drive more customers to visit your store.

4. Improved inventory management

By syncing your inventory levels on a real-time basis, you can avoid overselling, reduce the risk of stockouts, and improve your overall customer experience as well. For instance, BigCommerce’s integration with Amazon allows you to automatically sync your inventory levels between your BigCommerce store and Amazon’s marketplace, ensuring that your product listings are always up-to-date and accurate. Hence, this is one of the best ways in which an eCommerce marketplace integration can allow you to manage your inventory across multiple channels from a single dashboard.

5. Streamlined order fulfillment

Having a centralized system that can manage your orders saves you ample time and reduces the risk of errors and delays. The eCommerce marketplace integration allows you to streamline your order fulfillment process by automatically importing orders from multiple channels into a single dashboard. That’s exactly how BigCommerce’s integration works with eBay that allows you to automatically import your eBay orders into your BigCommerce dashboard. This makes it easier to manage your orders and fulfill them quickly and accurately. 

However, setting up and managing an eCommerce marketplace integration can be a complex process which requires a lot of technical expertise. Therefore, to ensure successful integration, streamline your order fulfillment process, and ultimately increase your sales, you may consider hiring BigCommerce professionals from trusted agencies like CodeClouds, known for their custom BigCommerce development solutions. Their experts have good experience in integrating eCommerce platforms with its marketplaces. That’s why partnering with such platforms gives you a chance to receive high-quality web solutions and level up your online business.

Key Takeaway

With the right integration of tools and strategies, you can streamline your operations, automate your processes, and also take your business to new heights. Therefore, choosing BigCommerce and integrating them with eCommerce marketplaces such as Walmart, Amazon, etc., can be an essential step towards expanding your business and reaching wider audiences. So, if you haven’t taken the first step towards integrating your eCommerce platforms, then do it now and start reaping the benefits of this powerful business strategy today!