Employers, if you’re wondering how to broadcast a job on LinkedIn, this article will guide you through that. The method of staffing can feel complex and overwhelming. The job broadcasting part shouldn’t have to be, and LinkedIn makes it easy for employers who enjoy using the professional network to post for jobs. LinkedIn is one of the best places to find capable workers. Keep reading to learn how to post a job on LinkedIn.
How To Post A Job On LinkedIn
Posting a job on LinkedIn is easier than you might think. Follow the 9 simple steps below to post a job on LinkedIn.
STEP 1: Create a Linkdin Account Or Sign In To An Exixting Account
STEP 2: Click The Jobs Icon
This is located at the top of your LinkedIn page.
STEP 3: Click The Post Job Button
For recruiters, expect to possibly be taken to a different page with contract options. If you get this option, click Continue next to Your Name’s LinkedIn Job Posting.
STEP 4: Complete These Fields On Job Details Page
- Description: This is the job description that you’ll write for the job posting.
- Add skills: These are job skills required for the job. To add multiple job skills, click the Add Skill icon.
STEP 5: Click Continue
STEP 6: Complete These Fields On The Applicants Options Page
- How would you like to receive applicants: Choose how you want to receive applicants.
- Review screening questions: LinkedIn recommends at least three screening questions. The screening questions help you choose top applicants who meet your minimum and/or preferred qualifications.
STEP 7: Click Promote Job Buttons
In this step, you’ll add your payment details to pay for the job listing. Note: If you’ve previously stored your payment details, your default payment information will be shown.
STEP 8: Review Your Order Details
This review includes looking over your budget and other information.
STEP 9: Click Post Job
This should take you a few minutes and you’ll be ready to publish your job posting on LinkedIn!
What To Know About Linkedin Job Posting Pricing
Here are some things to keep in mind if you promote your job posting with LinkedIn:
- Your charges accrue daily
- If you set the daily budget option, the campaign will continue to run until you turn it off
You only pay for job views by applicants
Tips For A Great Job Posting On LinkedIn
Do you want to know how to make your job posting stand out? These are some best practices to keep in mind to publish a great job posting on LinkedIn and attract top talent to your job vacancy.
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1. Keep Your Job Posting Short
Keep your job posting short and sweet. Highlight the important stuff, talk about what candidates are looking to learn like the day-to-day details and salary information, and cut out the fluff.
According to LinkedIn, keeping your job postings to 150 words or less has resulted in better performance than 450 to 600 word job postings.
2. Avoid Being Too Casual
Being overly casual in the job posting can make applicants feel like the company isn’t serious or professional. This LinkedIn survey showed that overly casual job postings performed poorly, in terms of attracting applicants.
3. Share Information Candidates Want To Know
This can include:
- Day-to-day operations
- Salary
- Qualifications
This is the information candidates are interested in. Some applicants only spend a few seconds on a job listing, so you want to grab their attention by including the information they’re looking for.
4. Post The Job Posting Early In The Week
Early week job postings can produce more applicants as many prospects apply for jobs on Monday, Tuesday, and Wednesday.
5. Embrance Diversity By Using Gender-Neutral Language
Did you know that how you word your job listing can be geared more toward one gender than others?
Recent surveys and evidence suggest that job advertisement wording made one gender feel less interested in applying.
LinkedIn suggests avoiding using words in your job posting like these:
- Strong
- Ninja
- Assertive
Final Words:
You just read about how to post a job on LinkedIn. LinkedIn is one of the best places to post your job vacancy. You can organize a job posting to announce open positions at your enterprise, and when you do so, LinkedIn will notify your 1st-degree network so they can share your job publishing with their network. If you want to hire quality talent for your job posting, LinkedIn is a fantastic place to start.
