Job availability and security are important qualities for most members of the global workforce. If you want to keep pace in your industry and excel in your employment, you will, undoubtedly, be expected to have a certain degree of digital capability. Simply put, it’s because digital tools and skills have a proven ability to generate revenue, and companies want to harness that power and stay competitive.
General Electric, for example, made the bold decision to invest more than $1 billion to create a new market around the Industrial Internet. To ensure that its digital strategy was embraced as an organization-wide standard, GE consolidated each business unit under a Chief Digital Officer and went on an ambitious hiring spree to acquire much-needed skillsets and embed the right innovation mindset.
5 Highest Paying Jobs in Digital Marketing
Digital Project Management /Planning
As digital roles have streamlined and specialized, there has become an increased need for a project planner, or leader, who possesses the requisite digital knowledge and skills, but also has the high-level vision to pull together a campaign from initial concept to execution. Digital project managers are essential for overseeing the implementation of a variety of digital campaigns and strategies.
Main duties often include establishing and documenting goals and objectives, creating comprehensive project plans, setting timelines and project milestones, and allocating/managing budgets. If you’re interested in a digital project management role, you will need a diverse skill-set that incorporates excellent written and verbal communication, impeccable organization and time management skills.
Entrepreneurs often experience daily stress due to financial uncertainty, responsibility for their business’s success, long working hours, competition, and juggling multiple roles.
Content Strategist
Content has become the lynchpin of both digital and traditional marketing, serving as a powerful tool for building customer trust and affording brands a much-needed visibility and reach. As a result, content marketing experts have established themselves as a valuable asset within the digital sphere.
The single most important skills a content marketing professional can possess is the ability to develop and manage a complete content strategy that is tailored to a company’s digital strategy objectives, as well as the needs and preferences of their target audience. Content strategists also need to be able to conduct content audits, create style guides, populate editorial calendars, and where, required, either create or curate relevant, high-quality content. Due to the intrinsic link between content and SEO, a competent content strategist will have strong search marketing skills.
E-commerce Specialist
E-commerce makes your brand more accessible to a much wider target audience, overcoming the obstacles of traditional retail such as location. When combined with digital marketing tactics, e-commerce can raise brand visibility and increase customer acquisition through a much more cost-effective approach that often has no requirement for overheads such as physical premises, personnel and offline marketing collateral. E-commerce is closely linked to CRO, which means that e-commerce experts will be required to know how to optimize product pages, from creating compelling descriptions to the perfect placement of buttons and CTAs with the goal of increasing conversions.
Personalization plays an important role in increasing conversions, so an understanding of this practice and an ability to use the tools that support it are essential. Strategic skills are a welcome advantage as they will help specialists to focus, at a high level, on how to improve online customer experience, which is integral to a successful e-commerce strategy.
Digital Media Manager
Digital Media Managers are responsible for delivering multi-channel marketing campaigns and defining a brand’s digital strategy and messaging, with the intention of driving awareness, consideration and adoption of your organization’s product/service offerings. There is often a strong focus on paid media channels, including social, display, programmatic and retargeting channels. A Digital Media Manager’s key objectives include driving online sales (sometimes in collaboration with e-commerce specialists), delivering revenue and developing new commercial opportunities through strategic management and optimization.
Pay-Per-Click advertising is usually fundamental to the role, as Digital Media Managers can be expected to enhance PPC campaigns through copy improvements, budgeting, keyword selection, and a clear, comprehensive search strategy. Managers can often be expected to serve a variety of ad types across a number of networks, including the Google Display and Search Networks and Bing Ads.
Brand Marketing
In order to keep pace within competitive industries and set themselves apart, organizations need to focus attention on building a brand with purpose, and meaning. Using a combination of storytelling and data, brand marketing professionals have the unique ability to craft a distinct organizational identity that is rooted in authenticity. This can positively influence and persuade customers, earn their trust and ultimately encourage them to purchase. At its core, successful, sustainable brand building is achieved through story telling.
This is why brand marketers need to be able to channel their creative capabilities and imagination to create and implement brand narratives that will stimulate the emotions of their target audience. Brand marketing involves having a detailed understanding of a variety of content formats (both visual and written) and distribution methods and being able to utilize them in order to increase engagement, create brand advocates and encourage repeat sales.
